Ashley's Portfolio of Work
Brand Spotlight:
Oak & Eden Whiskey
Working with the Oak & Eden team was one of the most energizing experiences for me creatively. I had the pleasure of owning the content ecosystem, creator partnerships, and more during my time there. While there, I got to be a part of multiple product launches, immense customer buy in and the creation and launch of the first-ever whiskey customizer.
Oak & Eden set the standard in brand and creative excellence for me in my professional career.
*I did not capture this image, but did work with the photographer on content strategy, briefing, and execution.
Brand Spotlight:
JOJO Whiskey
During my time at Oak & Eden, the team launched an entirely new product called JOJO Whiskey. A cookie-dough flavored whiskey specifically geared towards younger women with an affinity for hosting, making unique cocktails, and just having a great time with friends and family.
I was fortunate enough to be an integral part of the launch, from brand strategy to product design, content integration, and even influencer and UGC partnerships. It was a true joy bringing JOJO to market.
*I did not capture this image, but did work with the photographer on content strategy, briefing, and execution.
Client Spotlight:
Stitchco
Stitchco has been one of the coolest and most fun brand launches I’ve worked on to date. When the client came to us they had an entirely different name and brand look/feel. While working on their go-to-market, we pitched them an entirely new brand identity, rooted in the Americana ideals that their team and so many today value and want to see represented in the products they’re purchasing.
I’ve had the chance to work through the entire GTM, planning, launch, and execution phases with this brand. Pillows are truly just the beginning!
*I did not capture this image, but did work with the photographer on content strategy, briefing, and execution.
Client Spotlight:Tini Lux Jewelry
Tini Lux is a Direct-to-Consumer brand that specializes in jewelry made for sensitive skin. Their pieces are made from medical-grade, pure titanium, which is biocompatible with the human body, meaning the jewelry itself is non-reactive to the skin.
During my time working with Tini Lux, my team and I became hyper-focused on lifestyle-centric content and positioning the brand to attract a younger audience. During my time working with the brand, there was a significant lift in overall website performance, ad campaigns, customer LTV, and organic social reach.
*I did not capture this image, but did ideate and create this paid social ad.
Client Spotlight:
OzarksGo
During my first few months working with OzarksGo, we went through an extensive discovery phase that led to a robust strategic plan and brand repositioning. Over the course of 2024, my team and I had the chance to reestablish what the OzarksGo brand means to those in Northwest Arkansas and Northeast Oklahoma. They are a local company with a team that truly cares, something most of their competitors cannot say.
With this narrative and subsequent brand pillars in mind, we created content, launched paid media campaigns, revamped organic social channels, and more to retain and attract new subscribers with the focus on “Keeping You Connected to What Matters Most.”
Since working with their team, we’ve seen a direct impact on their new subscriber growth, exceeding their goals for 2024.
*I did not capture this image, but did work with the photographer on content strategy and briefing.
Social Media Spotlight:
Integrity Botanicals
During my time at Integrity Botanicals, I had the opportunity to capture a multitude of brands and products that were then used for various promotions across social media, email marketing, and the website. This was one of my favorite shoot curations.
Client Project Spotlight:
Influencer Partnerships
This gorgeous photo was captured by @adrianaherreraco for Buchalada, a boozy kombucha seltzer.
I worked diligently with the brand’s PR firm to create an influencer partnership program that primarily focused on brand awareness, product education, and customer experience. More specifically, I created all influencer content briefs, handled the content approval process, and then analyzed and reported on the campaign performance.
It was such an incredible opportunity to have a hand in an influencer campaign from end-to-end, from researching and then crafting intended influencer personas, to then mapping out the strategy as a whole and creating content briefs to ensure proper execution from our influencer partners.
*I did not capture this image, but was responsible for providing content inspiration and ideation.
CPG Client Spotlight:
RJ’s Soft Eating Licorice
I had the chance to work with RJ’s Licorice and their parent brand, Darrell Lea, which housed three separate licorice brands.
I was the Community Manager for FB/IG + Content Strategist for all three brands. In addition, I created all content for RJ’s.
Spotlight:
Influencer Brand Collaboration
During my time working with a client that provides a jewelry styling service, I had the chance to work on a variety of influencer collaborator boxes that consisted of accessories they hand-picked. Brandi featured here was one of those influencers!
My role throughout this process primarily consisted of Instagram content planning, post copywriting, and paid social ad ideation.
*This image was not captured by me, @brandiadair is featured here.
Styling Spotlight:
DTC Jewelry Client
I luckily had the chance to work on two jewelry brands during my time at BuzzShift. While working with the client featured here, I was responsible for social content capture and planning as well as feed styling. I also regularly advised the client on effective social media strategy, engagement recommendations, and growth tactics.
Ad Creation Spotlight:
Men’s Watch Brand
Jack Mason is a men’s watch and lifestyle brand. During my time working with this client at BuzzShift, I had the opportunity to work primarily with the paid media team when it came to paid social ad campaign strategies, creation, and execution.
*This image was not captured by me, but the final ad concept was something I ideated and created.
Event Spotlight:
Rehearsal Dinner
I was kindly asked to capture content during a very special evening for the husband and wife-to-be, their family, and friends!
I love any chance to capture special moments. While photography isn’t as integral to my current work, it’s something I love and enjoy.
Campaign Spotlight:
Valentine’s Day
Featured here is a variety of content that I captured for Integrity Botanicals leading up to Valentine’s Day. We featured various brands to promote and bring awareness to Valentine’s Day gifting.
