So glad you’re here!
Here you’ll find a collection of the various clients, projects, and more that I have had the pleasure to be a part of. Please keep scrolling to get a glimpse of what I do and why I love it.
Client Spotlight:
Tini Lux Jewelry
Tini Lux is a Direct-to-Consumer brand that specializes in jewelry made for sensitive skin. Their pieces are made from medical grade, pure titanium which is biocompatible with the human body, meaning the jewelry itself is non-reactive to the skin.
During my time working with Tini Lux, my team and I have become hyper-focused on lifestyle-centric content and positioning the brand to attract a younger audience. Since then, there has been a significant lift in overall website performance throughout the entirety of 2021.
*I did not capture this image, but did ideate and create this paid social ad.
Content Spotlight:
BuzzShift Brand
During my time at BuzzShift I have had the great opportunity to lead our brand-owned Social Media Strategy across multiple platforms. With this, I have worked with our internal marketing team to establish Agency-wide organic social strategy standards.
Since implementing the new content strategy for BuzzShift’s Instagram, we've seen a 184% increase in accounts reached.
*I did not capture this image but did ideate this concept and used it for social media.
Social Media Spotlight:
Integrity Botanicals
Photography and visually captivating content have continued to be a passion of mine, and since beginning my role as Social Media Manager at Integrity Botanicals that passion has only grown.
While capturing content is still something that I do in this role, the primary source of the posts now comes from our brand partners as well as our customers.
*This image was captured by me and features One Love Organics.
Client Project Spotlight:
Influencer Partnerships
This gorgeous photo was captured by @adrianaherreraco for Buchalada, a boozy kombucha seltzer.
I worked diligently with the brand’s PR firm to create an influencer partnership program that primarily focused on brand awareness, product education, and customer experience. More specifically, I created all influencer content briefs, handled the content approval process, and then analyzed and reported on the campaign performance. This was such an incredible opportunity to have a hand in an influencer campaign from end-to-end, from researching and then crafting intended influencer personas, to then mapping out the strategy as a whole and creating content briefs to ensure proper execution from our influencer partners.
*I did not capture this image but was responsible for providing content inspiration and ideation.
CPG Client Spotlight:
RJ’s Soft Eating Licorice
I had the chance to work with RJ’s Licorice, and their parent brand, Darrell Lea, which housed 3 separate licorice brands.
I was the Community Manager for FB/IG + Content Strategist for all three brands. In addition, I created all content for RJ’s.
Spotlight:
Influencer Brand Collaboration
During my time working with a client that provides a Jewelry Styling Service, I had the chance to work on a variety of Influencer Collaborator boxes that consisted of accessories they hand-picked. Brandi featured here was one of those influencers!
My role throughout this process primarily consisted of Instagram content planning, post copywriting, and Paid Social Ad Ideation.
*This image was not captured by me, @brandiadair is ft here.
Styling Spotlight:
DTC Jewelry Client
I’ve luckily had the chance to work on two jewelry brands during my time at BuzzShift. While working with the client featured here, I was responsible for social content capture and planning as well as feed styling. I also regularly advised the client on effective Social Media strategy, engagement recommendations and growth tactics.
Ad Creation Spotlight:
Men’s Watch Brand
Jack Mason is a men’s watch and lifestyle brand. During my time working with this client at BuzzShift, I had the opportunity to work primarily with our Paid Media team when it came to Paid Social Ad Campaign strategies, creation, and execution.
*This image was not captured by me, but the final ad concept was something I ideated and created.
Event Spotlight:
Rehearsal Dinner
I was kindly asked to capture content during a very special evening for the husband and wife-to-be, their family, and friends!
Campaign Spotlight:
Valentine’s Day
Featured here is a variety of content that I captured for Integrity Botanicals leading up to Valentine’s Day. We featured various brands to promote and bring awareness to Valentine’s Day gifting.
Personal Spotlight:
University of MS
It would have been a sin not to take photos at every chance I had while being a student at the University of Mississippi! This is just one beautiful building on campus, Ventress Hall. Capturing memories and experiences is something I do as often as I can.